Marketing for dry cleaners
You run the shop. We run the marketing.
We manage your website, Google profile, customer emails and texts, and seasonal campaigns, for one monthly fee.
From $449 a month. No setup fee. Three months, then month to month.
legacy-cleaners.cleanersignal.com
See what your marketing could look like
Sample shop. Customer details and figures are illustrative.
Want a design made only for your shop? We'll build one from scratch, quoted separately. Ask us
One offer, everywhere customers see it
The same $10 offer appears on the door hanger, the page its QR code opens, and the welcome email. We track sign-ups and offer-code uses.
Printed
Door hanger, delivered as a print-ready PDF.
Website
The offer's page, where the QR code lands.
Sent the moment someone signs up there.
Sample shop. Customer details and figures are illustrative. Tap a piece to see it larger.
What we do
Websites and local presence
A site built for phones, where customers can call, get directions or ask for pickup, with your hours and current offers kept up to date. We keep your Google profile and other listings current too.
- A website designed for phones, with call, directions and pickup sign-up
- Each sign-up emailed to you as it arrives
- Hours, holiday hours and offers kept current on your site and Google profile
- Hosting and edits included
- A map of where you show up on Google across your neighborhood, in each monthly report
- Local search work: neighborhood and service pages, directory listings and weekly Google postsMarketing Director
The sample shop’s site on a phone.
Reviews and customer follow-up
After each pickup, customers get an email asking how their order turned out. Anyone with a problem can tell you directly, and everyone is offered the link to review you on Google. We send the messages; you can see every customer and everything that went out.
- A review request after each pickup, by email or text
- Problems customers report come to you, with a drafted reply
- A message when an order is ready, and a reminder about an uncollected order
- Offers for regular customers who haven't been back
- New website sign-ups listed for a welcome call from you
Your customer dashboard
From our demo shop
Campaigns and reporting
Seasonal specials, like coats in fall and comforters in spring, on your site, by email, at the counter and on Google. Each one carries its own code, and a short report each month shows what came in.
- Seasonal specials, approved by you before they go out
- Door hangers, cards and counter signs as print-ready PDFs, with one printed sample set
- A monthly report: new Google reviews, website sign-ups, returning customers and code uses
- Facebook and Instagram posts built from photos of your shop, and replies to comments and messagesSocial Media Manager
- Revenue by campaign, where your register's export includes ticket totalsSocial Media Manager
- A weekly check-in with us and a written marketing planMarketing Director
- Google Ads managed to attract local customersMarketing Director
- Outreach to apartment buildings, offices and partner businesses near youMarketing Director
How we track results
Code uses and returning customers come from your register's export, and sign-ups from your website. A sign-up counts toward the campaign whose link or code it came through. Revenue shows only where your register's export carries ticket totals; we don't estimate it.Who you'll work with
Theodore Loles
Founder
I spent ten years in dry cleaning and commercial linen, including as GM of an operation doing over $4 million a year for hospitality brands like IHG and Marriott. After my MBA at Georgia Tech, I started Cleaner Signal to build the tools I wished smaller shops had.
I'll be at your shop in person for your first week, and I'm who you call after that.
How onboarding works
We work with shops in metro Atlanta and North Georgia, and your first week is in person at your shop.
Step 1
Audit
We review your website, Google profile and how you reach customers now, and send back what we'd fix first. It's free and yours to keep.
Step 2
Your first week, at your shop
Photos, the site's design and words, your register's export connected, and a sample of every email and printed piece. You approve all of it before launch.
We're there as much or as little as you need.
Step 3
Ongoing management
We run the agreed work each month and send a short report.
Pricing
One monthly fee per shop. Every plan starts with your first week, in person at your shop.
Essentials
$449 a month
For a shop that wants its website, reviews, customer follow-up and seasonal campaigns run for it.
Your first week at the shop, website, Google profile, customer messages and offers, seasonal campaigns, print-ready pieces and the monthly report.
Social Media Manager
$899 a month
For a shop that also wants someone keeping its Facebook and Instagram active.
Everything in Essentials, plus:
- Facebook and Instagram posts built from photos of your shop
- Replies to comments and messages
- Revenue by campaign (needs ticket totals in your register's export)
- A quarterly review with us
Marketing Director
$1,799 a month, plus ad spend
Weekly planning, Google Ads management, and outreach to nearby businesses.
Everything in Social Media Manager, plus:
- A weekly check-in with us and a written marketing plan
- Google Ads management (ad spend billed to you by Google)
- Local search work: neighborhood and service pages, directory listings, weekly Google posts
- Outreach to apartment buildings, offices and partner businesses
| Included | Essentials | Social Media Manager | Marketing Director |
|---|---|---|---|
| Your first week, in person at your shop | |||
| Website, hosting and edits | |||
| Google profile and listings kept current | |||
| Where you show up on Google across your neighborhood | |||
| Review requests, order messages and customer offers | |||
| Seasonal specials and print-ready pieces | |||
| Monthly report | |||
| Facebook and Instagram posts and replies | – | ||
| Revenue by campaign | – | ||
| Check-ins with us | – | Quarterly | Weekly |
| A written marketing plan | – | – | |
| Google Ads management | – | – | |
| Local search work | – | – | |
| Building and partner outreach | – | – |
Terms
- Commitment
- Three months to start, then month to month. Cancel with 30 days' notice.
- Ownership
- Your domain, Google profile and customer list stay in your name. If you leave, we send your customer list, sign-ups and the site's words and photos. The site's software stays with us.
- Fees
- No setup fee. A custom design is quoted separately. A second location costs less than the first; we'll quote it.
- Printing and ads
- We supply print-ready PDFs and one printed sample set; you order printing. Google bills ad spend to your card.
- Founding rate
- Our first shops get a lower founding rate. Ask us about it.
Request a free audit
We’ll review your website, Google profile and reviews, and how you reach customers now, then email you what we’d fix first. Free, with no obligation.
Common questions
Do I have to learn new software?
No. We run it. You get an email for each new sign-up, and you can sign in any time to see your customers and what went out.
I already have a website. Do I have to replace it?
If it works well on a phone, we can keep it and fix what's missing. If not, we'll show you why and rebuild it.
Will this work with my point-of-sale system?
We work from the export your register already makes. Revenue by campaign needs an export that includes ticket totals.
Who prints the door hangers and cards?
We send print-ready PDFs any print shop can run, plus one printed sample set. You order and pay for the printing.
Do you come to my shop?
Yes, for your first week, in metro Atlanta and North Georgia. Further away, ask us.